Monday, March 25, 2013

SLH SALES TRAINING MORSEL #76

WHAT’S MY TIME WORTH?
THE AVERAGE BILLABLE HOUR

DAVID RUBINSTEIN
EDITED BY
JIM OLSON

If we don’t know the value of something, how much value does it really have?

Sellers tell me they have time management problems. They say they don’t have enough time to get done what needs to get done. But this may not be the problem at all. These same folks, given more time each day, would in all likelihood, still run out of time. Or, continue to do the same things that got them into the predicament – always repeating the same actions.

In any given work day, how do we decide what to do? Usually, today is an extension of yesterday, only a day later. We need to look hard at how we use our time and understand its true value. Only then can we understand the extent to which our activities make sense and lead to maximizing revenue. What if we knew exactly what an hour of our time was worth? How might that help in prioritizing what we do with our time? What impact would that have on our results?

Lawyers and accountants are acutely aware of the value of their time – it’s how they bill. Perhaps Sellers should look to these professionals as a way to become more efficient in how we work. It’s only when we know what our time is worth that we can make wise decisions on how to utilize that asset.

Here’s a way to determine the value of our time.

Establish how much money you want to make in this year.
Take that number and divide it by 12 – number of months.
Then by 4 – number of weeks in a month.
Then by 5 – number of days in a work week.
Then by 6 – number of “quality” work hours per day.
The result is the “Average Billable Hour” for you this working year.

Knowing what our time is worth will help focus our efforts on those things that make the most sense for us. Be mindful that every hour you don’t generate that number, you have to “double up” the next hour. Sometimes we will need to delegate an activity or ask a colleague to help. Or, maybe we should pay someone to do what makes no sense for us to do. The goal is to leverage every working hour to benefit our bottom line.

What do you think?

Good Selling to you!


SLH Sales System Morsels are meant exclusively for non-commercial use by the recipient. No modifications of any kind may be made without the written permission of the SLH Sales System.

Monday, March 4, 2013

SLH SALES TRAINING MORSEL #75

HOW ABOUT A SECOND OPINION?

DAVID RUBINSTEIN
EDITED BY
JIM OLSON

Just the other day, I was talking to my pal Joel, a sales guy with Klochko Equipment in Detroit.  During the discussion I had an epiphany of sorts. It dawned on me that most Sellers work by themselves, actually in a silo of sorts. Regardless of how many Sellers and Managers are on their team, most Sellers feel like they are “lone wolves” doing battle everyday – much like Willie Loman in “Death of a Salesman.”

What’s weird is that Sellers might be the only professionals who insist upon going it alone. This is almost a “badge of courage” thing. But, in every other profession, soliciting second opinions is normal operating procedure. Accountants do it. Doctors do it. Lawyers do it. These folks are most concerned about getting it right the first time. They know that their clients can suffer when mistakes are made. So, they ask for input and advice.

When I started working alone a long time ago, the thing I missed most was being able to bounce ideas off other folks (no one ever was hurt as a result!). Isolation made work more difficult. As time passed, clients became friends and valuable resources when I wanted another voice.

When was the last time you sought a second opinion on a sales situation? When was the last time you reached out for just a little help? Of course, nothing guarantees that other opinions make sense or are helpful, but getting a second opinion will either help establish a better approach or confirm your existing plan.

What do you think?

Good Selling to you!


SLH Sales System Morsels are meant exclusively for non-commercial use by the recipient. No modifications of any kind may be made without the written permission of the SLH Sales System.

Monday, January 14, 2013


“FEEL SELLING”
VS.
“PROCESS SELLING”

DAVID RUBINSTEIN
EDITED BY
JIM OLSON

So often Sellers tell me they either do, or don’t do, something because of the way they “feel.” Or, they’re “just not ready yet.” This puzzles me. I believe that this “Feel Selling” prevents us from doing what must be done.

I am committed to “Process Selling,” which depends upon logic, sequence and rational thought. It requires having a plan, implementing it and reacting to how the Buyer responds. In many ways, Sales is a science, just like medicine and physics.

Three (3) examples:

When to follow-up.

Sellers frequently don’t know how long to wait before following-up with a Buyer. When dealing with this issue, they tell me “that I usually wait a week or so,” explaining “they don’t want to appear pushy.” This can all be avoided by allowing the process to take over and simply ask the Buyer,“when do you want to hear back from me?” Ask this question every touch.

When asking for referrals.

This is the example that perplexes me the most. Sellers frequently feel that “trust must be established” before having the right to ask for a referral. For me, if a Sales Training opportunity is “in the books,” I will usually wait for the Training to occur before asking for a referral. But, if I’m in cold-call mode and am told that this particular person will not buy, I immediately ask if they know anyone else who might be a candidate.

When asking for the order.

Sellers are most uncomfortable doing this for a number of reasons – primarily, not understanding where they are in the process. We can ask for the order assertively, without being pushy or rude. Use the “Tell and Chase” method, which allows us to present a course of action and then ask, “how’s that sound?” If you are “feeling” really uncomfortable, just ask “what’s the next step?

Go with process over feel. What’s the worst thing can happen? As long as we’re professional in how we deal with folks, all is good. So, are you a “Feel Seller” or a “Process Seller?” What do you want to be? As Tina Turner once said – kinda --  “what’s feel got to do with it?”

What do you think?

Good Selling to you!


SLH Sales System Morsels are meant exclusively for non-commercial use by the recipient. No modifications of any kind may be made without the written permission of the SLH Sales System.